A healthcare company providing remote patient monitoring (RPM) devices had built strong traction selling into senior care facilities. While the B2B business was stable, leadership saw a bigger opportunity in going direct-to-consumer.
But they faced a major challenge: no DTC funnel, no field sales team, and no patient-facing brand. Leadership needed a clear roadmap, not a team or a campaign, just the strategy to scale without burning cash or trust.
OpSCALE structured the roadmap in two phases. First, we addressed compliance and scalability by evaluating CMS codes, reimbursement models, and mapping the patient journey from discovery to device activation with clear education and conversion touchpoints.
Second, we designed a regional field sales model with defined hiring profiles, scalable onboarding, and support workflows. All of this was consolidated into a comprehensive GTM playbook, enabling leadership to execute confidently in-house with vetted team recommendations.
The company walked away with more than ideas, they had a blueprint. Leadership gained clarity on the right DTC path, CMS compliance was built into every workflow, and a field sales structure was modeled and ready to scale.
"We didn't need someone to run the business for us, we needed the roadmap. OpSCALE gave us the clarity and confidence to go direct-to-consumer without risking our foundation."
— CEO, Healthcare RPM Company, NY
