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Background
Home services pest control and field operations

Scaling Home Services: A Digital & Staffing Overhaul

July 29, 2025
Results
50%Increase in Field Capacity
$113KReceivables Collected
24/7Customer Response Coverage

Starting Point

A NYC-based pest control and trapping company with a large residential and commercial client base was struggling to keep up. High turnover left the office short-staffed, their outdated website failed to convert leads, and constant call volume and scheduling demands pushed the remaining team toward burnout.

Operations were fragmented across spreadsheets, SMS, WhatsApp, and email, and dispatch was coordinated informally over chat. Invoicing was delayed, receivables piled up, and leadership lacked visibility into financial performance.

Plan & Implementation

Digital Presence

We rebuilt their website with a modern, mobile-first design that highlighted services and captured leads effectively. Paid ad campaigns were launched to drive consistent inbound demand.

CRM Development

We built a CRM integrated with VoIP for real-time routing, automated workflows, and end-to-end lead tracking. A quote-to-invoice flow was implemented, requiring credit card authorization before technicians were dispatched — eliminating receivables issues at the source. To address the outstanding receivables, we launched a multi-channel collections campaign (calls, texts, and emails), recovering $113K in just six weeks.

Staffing Support

We placed and trained offshore customer service and dispatch reps to manage calls, schedule appointments, and handle overflow.

Outcome

Within weeks, the company saw dramatic improvements. Jobs were booked at higher volumes, ad campaigns produced a steady stream of inbound leads, and offshore reps ensured no customer inquiry went unanswered. Dispatch became more efficient, missed appointments declined, and field capacity expanded by 50%.

"We went from scrambling every day to finally running smoothly. Calls get answered, dispatch stays on track, and leads just keep coming in. The difference is night and day."

— Owner, Pest Control & Trapping Company, NY/NJ
OpSCALE Consulting - Software Development & Web Design Company